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  1. Courses
  2. SOCIAL MEDIA TOOLS II: MONITORING AND ANALYSIS

SOCIAL MEDIA TOOLS II: MONITORING AND ANALYSIS

Austin Community College District

CourseETWR 1472

Learn how to develop and manage social media strategies based on the social media campaign created in ETWR 1471. Use analytical tools to establish metrics for measuring results of these strategies. Maintain and modify social media venues such as Facebook, Twitter, forums, blogs, YouTube, LinkedIn and podcasts. Analyze data, identify promoters of, and threats to, organization reputation and brand. Develop policies regarding best practices and ethics for social media strategies.

Credits

4 credits

Course Code

ETWR 1472

Programs

Education programs that include this course

  • SOCIAL MEDIA COMMUNICATION SPECIALIZATION

    Austin Community College District

    Associate's Degree
  • SOCIAL MEDIA COMMUNICATION LEVEL 2

    Austin Community College District

    Certificate