University of South Alabama
Study of the institutions involved in creating transactions necessary to satisfy the needs of households, businesses and government and international customers. Topics include marketing planning, market segmentation, societal and ethical obligations, strategies for product, promotion and channel decisions.
3 credits
MKT 320
Prerequisites, corequisites, and courses that build on this one
Courses that require this course as a prerequisite
Directed Study
Special Topics
Curr Issues in Sup Chain Mgt-W
Supply Chain Analytics
Distribution Center Mgt
Port Management
Strategic Sourcing & Supply Mg
Intro to Business Logistics
Applications in International Business
Special Topics
Marketing Analytics
