University of North Alabama
This course is an experiential learning course that applies practical concepts of revenue generation in sport. Through applying sales concepts and hands-on application, students will be required to create proposals, develop inventory sheets, make sales calls, develop corporate packages, and engage in professional activities to generate revenue while working alongside industry partners. Students will set a realistic revenue target goal and be evaluated on reaching the target goal.
3 credits
SRM 415
Prerequisites, corequisites, and courses that build on this one
Complete these courses before enrolling
