Susquehanna University
Marketing involves managing the interface between an organization and its customers by determining their needs and behaviors and delivering need-satisfying value to them while meeting the organization's goals. Marketing has a fundamental role in virtually all business decisions and in directing the efforts of customer-driven organizations. The major requires completion of the business foundation plus 24 semester hours of marketing coursework.
In-Person
Credentials this program stacks toward
No program pathways.
Detailed information about this program
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What you need to earn this credential
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Eligible funding programs
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