University of Charleston
The Digital Marketing major leads to a Bachelor of Science in Business Administration and focuses on marketing in the digital era. Students study social media, content and search marketing, analytics, and consumer behavior, gaining the applied skills to plan and execute digital campaigns and measure their results within the 120 institutional credits required for the degree.
120 credits
Since May 2019
Credentials this program stacks toward
No program pathways.
Detailed information about this program
No detailed information available.
What you need to earn this credential
No requirements listed.
Eligible funding programs
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Scholarships
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