University of Charleston
The Marketing major leads to a Bachelor of Science in Business Administration and prepares students to identify customer needs and create value through effective marketing strategy. The curriculum covers consumer behavior, marketing research, promotion, and brand management, developing skills applicable across products, services, and markets within the 120 institutional credits required for the degree.
120 credits
In-Person
Credentials this program stacks toward
No program pathways.
Detailed information about this program
No detailed information available.
What you need to earn this credential
No requirements listed.
Eligible funding programs
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Scholarships
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