University of Iowa
Several decades ago, the study of marketing dealt almost exclusively with business activities involved in the flow of goods from production to consumption. Today it includes principles that are more widely applicable; they are as relevant to the success of arts, sports, and social programs as they are to firms selling goods and services. A major in marketing includes study in the behavioral sciences, communications, statistical analysis, and computer methods as well as marketing decision-making.
120 credits
In-Person
Credentials this program stacks toward
No program pathways.
Detailed information about this program
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What you need to earn this credential
No requirements listed.
Eligible funding programs
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