University of Alabama
Students learn how to market to the Event Target Audience, anticipate client needs, and understand the event business and its unique value position and differentiation. Writing proficiency is required for a passing grade in this course. A student who does not write with the skill normally required of an upper-division student will not earn a passing grade, no matter how well the student performs in other areas of the course. Writing
3 credits
HSM 370
Prerequisites, corequisites, and courses that build on this one
Complete these courses before enrolling
