Consumer Behavior

Texas A & M University-College Station

CourseMKTG 322

Application of behavioral science to understand and predict consumer behavior; management of experiment design and execution; creation of solutions to real-world marketing problems in both business to business and business to consumer environments.

Credits: 3 credits
Course Code: MKTG 322

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

MKTG 321
Marketing
3 credits