Texas A & M University-College Station
Exploration of the activities and managerial decisions involved in the provision of products to customers; includes strategic marketing fundamentals, buyer behavior, market segmentation, managerial issues related to the marketing mix (product, pricing, distribution, and promotion) decision variables, and social and ethical issues.
3 credits
MKTG 321
Prerequisites, corequisites, and courses that build on this one
Courses that require this course as a prerequisite
Directed Studies
Marketing Internship
Heathcare Marketing Analytics
Advanced Advertising: Case Competition
Account Planning and Research
HealthTech for Improving Customer Care
Innovation and Product Management
Improving Healthcare Service
Services Marketing
Strategic Digital Marketing
Marketing Analytics
Retail Capstone
Digital Merchandising
Retail Merchandising
Data Visualization for Marketers
Global Marketing
Advertising and Creative Marketing Communications
Social Media Strategy
Selling Financial Products and Services
Managing Business to Business Relationships
Professional Selling
Innovations in Retailing
Foundations in Retailing and Services
Consumer Behavior
