Strategic Digital Marketing

Texas A & M University-College Station

CourseMKTG 438

Implications of the internet and related digital technologies for marketing; evolution of the digital marketplace and impact on firms’ marketing mix decisions; competitive advantage; public policy issues; future trends and developments.

Credits: 3 credits
Course Code: MKTG 438

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

MKTG 321
Marketing
3 credits