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  1. Courses
  2. Services Marketing

Services Marketing

Texas A & M University-College Station

CourseMKTG 440

Focuses on the unique challenges of managing a service-based business; delivering quality service to customers and building strong customer relationships; applicable to for- profit and not-for-profit organizations that depend on service excellence for competitive advantage.

Credits

3 credits

Course Code

MKTG 440

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

  • MKTG 321

    Marketing

    3 credits
Programs

Education programs that include this course

This course is not currently part of any programs.