Innovation and Product Management

Texas A & M University-College Station

CourseMKTG 442

Opportunity identification, concept generation, concept and program evaluation, development and launch of the various types of new products; specific topics include creativity, design, launch and management of new products.

Credits: 3 credits
Course Code: MKTG 442

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

MKTG 321
Marketing
3 credits