Account Planning and Research

Texas A & M University-College Station

CourseMKTG 445

Concepts in account planning; gathering and analyzing data (database analysis, focus groups, interviews, surveys); compilation of research into a situation analysis and creative brief for use in a national advertising case competition.

Credits: 3 credits
Course Code: MKTG 445

Related Courses

Prerequisites, corequisites, and courses that build on this one

Prerequisites

Complete these courses before enrolling

MKTG 321
Marketing
3 credits