Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Common Job Titles
- Market Analyst
- Market Research Analyst
- Market Research Consultant
- Market Research Specialist
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Market Research Analysts and Marketing Specialists (2024)
Estimated Total Employment (U.S.)
861,140
Wage Distribution by Percentile
Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $42,070. 25th percentile: U.S. $56,220. 50th percentile: U.S. $76,950. 75th percentile: U.S. $104,870. 90th percentile: U.S. $144,610. Use the left and right arrow keys to move between percentiles.
- U.S.
| Metric | U.S. |
|---|---|
| 10% of workers earn the following or less | $42,070 |
| 10% of workers earn the following or more | $144,610 |
| Workers on average earn | $86,480 |
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
- English Language4.3/5
- Customer and Personal Service4.2/5
- Sales and Marketing4.1/5
- Mathematics4.0/5
- Administration and Management3.7/5
Tools & Technology
Equipment and software commonly used in this occupation
In-Demand Technology
Frequently requested by employers in job postings
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Amazon Redshift
- Apache Hadoop
- Apache Hive
- Apple macOS
- Asana
- Canva
- Cascading style sheets CSS
- Drupal
- ESRI ArcGIS software
- Google Analytics
- Google Docs
- HubSpot software
- Hypertext markup language HTML
- IBM SPSS Statistics
- JavaScript
- Marketo Marketing Automation
- Microsoft Access
- Microsoft Dynamics
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Project
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Visio
- Microsoft Visual Basic
- Microsoft Visual Basic for Applications VBA
- Microsoft Word
- MySQL
- Oracle PeopleSoft
- PHP
- R
- Red Hat Enterprise Linux
- SAP software
- SAS
- Salesforce software
- Slack
- Structured query language SQL
- Tableau
- Teradata Database
- The MathWorks MATLAB
- TikTok
- WordPress
- Zoom
Technology Skills
- 3M Post-it App
- AcaStat Software
- Act!
- Adaptive conjoint analysis ACA software
- Adobe ActionScript
- Adobe Dreamweaver
- Adxstudio, for Microsoft
- Airtable
Tools & Equipment
- Desktop computers
- Notebook computers
- Personal computers
- Personal digital assistants PDA
- Scanners
- Tablet computers