Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

SOC: 11-2022.00

Common Job Titles

  • District Sales Manager
  • Sales Director
  • Sales Manager
  • Sales Vice President (Sales VP)

Wage Data According to the Bureau of Labor Statistics

Annual wage data for Sales Managers (2024)

Estimated Total Employment (U.S.)

603,710

Wage Distribution by Percentile

Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $66,910. 25th percentile: U.S. $95,910. 50th percentile: U.S. $138,060. 75th percentile: U.S. $201,490. 90th percentile: U.S. $239,200. Use the left and right arrow keys to move between percentiles.

  • U.S.
MetricU.S.
10% of workers earn the following or less$66,910
10% of workers earn the following or more$239,200+
Workers on average earn$160,930

+ indicates wage is at or above the BLS reporting cap ($239,200/year)

Skills & Requirements

Key competencies for this occupation, ranked by importance

  • Sales and Marketing4.7/5
  • Customer and Personal Service4.5/5
  • English Language4.3/5
  • Administration and Management4.0/5
  • Education and Training3.4/5
Skills & Requirements: Knowledge

Tools & Technology

Equipment and software commonly used in this occupation

In-Demand Technology

Frequently requested by employers in job postings

  • Adobe Acrobat
  • Adobe Creative Cloud software
  • Bentley MicroStation
  • Eclipse IDE
  • Facebook
  • Google Analytics
  • Google Docs
  • HubSpot software
  • Hypertext markup language HTML
  • IBM SPSS Statistics
  • Marketo Marketing Automation
  • Microsoft Access
  • Microsoft Azure software
  • Microsoft Dynamics
  • Microsoft Excel
  • Microsoft Office software
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Project
  • Microsoft SQL Server
  • Microsoft SharePoint
  • Microsoft Teams
  • Microsoft Visio
  • Microsoft Visual Basic
  • Microsoft Visual Basic for Applications VBA
  • Microsoft Windows
  • Microsoft Word
  • Oracle Database
  • Oracle PeopleSoft
  • Oracle Primavera Enterprise Project Portfolio Management
  • R
  • SAP software
  • SAS
  • Salesforce software
  • Splunk Enterprise
  • Structured query language SQL
  • Tableau
  • Teradata Database
  • Yardi software
  • Zoom

Technology Skills

  • Act!
  • Adobe ActionScript
  • Airtable
  • Apple Keynote
  • Avidian Technologies Prophet
  • Blackbaud The Raiser's Edge
  • Contact management software
  • Database software
Tools & Technology: Technology Skills

Tools & Equipment

  • Desktop computers
  • Notebook computers
  • Personal computers
  • Scanners
  • Tablet computers