Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Common Job Titles
- Brand Manager
- Business Development Manager
- Marketing Director
- Marketing Manager
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Marketing Managers (2024)
Estimated Total Employment (U.S.)
384,980
Wage Distribution by Percentile
Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $81,900. 25th percentile: U.S. $111,210. 50th percentile: U.S. $161,030. 75th percentile: U.S. $211,080. 90th percentile: U.S. $239,200. Use the left and right arrow keys to move between percentiles.
- U.S.
| Metric | U.S. |
|---|---|
| 10% of workers earn the following or less | $81,900 |
| 10% of workers earn the following or more | $239,200+ |
| Workers on average earn | $171,520 |
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
- Sales and Marketing4.8/5
- English Language4.5/5
- Administration and Management4.0/5
- Customer and Personal Service3.9/5
- Communications and Media3.8/5
Tools & Technology
Equipment and software commonly used in this occupation
In-Demand Technology
Frequently requested by employers in job postings
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Amazon Redshift
- Amazon Web Services AWS software
- Apache Cassandra
- Apache Hadoop
- Apache Hive
- Apple macOS
- Asana
- Atlassian Confluence
- Atlassian JIRA
- C
- Canva
- Cascading style sheets CSS
- Drupal
- Elasticsearch
- Extensible markup language XML
- Figma
- GitHub
- Google Analytics
- Google Docs
- HubSpot software
- Hypertext markup language HTML
- IBM SPSS Statistics
- Intuit QuickBooks
- JavaScript
- Marketo Marketing Automation
- Microsoft Access
- Microsoft Azure software
- Microsoft Dynamics
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Project
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- Microsoft Visio
- Microsoft Visual Basic
- Microsoft Visual Basic for Applications VBA
- Microsoft Word
- MySQL
- NoSQL
- Oracle Database
- Oracle PL/SQL
- Oracle PeopleSoft
- PHP
- Python
- R
- Ruby
- SAP software
- SAS
- Salesforce software
- Slack
- Splunk Enterprise
- Structured query language SQL
- Swift
- Tableau
- Teradata Database
- The MathWorks MATLAB
- TikTok
- WordPress
- Yardi software
Technology Skills
- AEC Software FastTrack Schedule
- AdSense Tracker
- Adobe Acrobat Reader
- Adobe ActionScript
- Adobe Dreamweaver
- Airtable
- Apache Pig
- Apache Solr
Tools & Equipment
- Desktop computers
- Laser facsimile machines
- Notebook computers
- Personal computers
- Personal digital assistants PDA
- Photocopiers
- Scanners
- Tablet computers