Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Common Job Titles
- Advertising Manager (Ad Manager)
- Communications Manager
- Promotions Director
- Promotions Manager
Wage Data According to the Bureau of Labor Statistics
Annual wage data for Advertising and Promotions Managers (2024)
Estimated Total Employment (U.S.)
21,100
Wage Distribution by Percentile
Line chart of annual wages by percentile. U.S. is the solid line. 10th percentile: U.S. $63,000. 25th percentile: U.S. $85,990. 50th percentile: U.S. $126,960. 75th percentile: U.S. $178,570. 90th percentile: U.S. $239,200. Use the left and right arrow keys to move between percentiles.
- U.S.
| Metric | U.S. |
|---|---|
| 10% of workers earn the following or less | $63,000 |
| 10% of workers earn the following or more | $239,200+ |
| Workers on average earn | $149,270 |
+ indicates wage is at or above the BLS reporting cap ($239,200/year)
Skills & Requirements
Key competencies for this occupation, ranked by importance
- Sales and Marketing4.7/5
- English Language4.4/5
- Communications and Media4.3/5
- Customer and Personal Service4.2/5
- Administration and Management4.1/5
Tools & Technology
Equipment and software commonly used in this occupation
In-Demand Technology
Frequently requested by employers in job postings
- Adobe Acrobat
- Adobe After Effects
- Adobe Creative Cloud software
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Drupal
- Extensible markup language XML
- Google Analytics
- HubSpot software
- Hypertext markup language HTML
- JavaScript
- Marketo Marketing Automation
- Microsoft Access
- Microsoft Dynamics
- Microsoft Excel
- Microsoft Office software
- Microsoft Outlook
- Microsoft PowerPoint
- Microsoft Project
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Windows
- Microsoft Word
- SAP software
- Salesforce software
- Tableau
- WordPress
Technology Skills
- Actuate BIRT
- AdRelevance
- Adobe Acrobat Reader
- Adobe Dreamweaver
- Adobe Experience Manager (AEM)
- Adobe PageMaker
- Adobe Premiere Pro
- Apple Final Cut Pro
Tools & Equipment
- Computer data input scanners
- Desktop computers
- Handheld computers
- Laptop computers
- Laser facsimile machines
- Multi-line telephone systems
- Notebook computers
- Personal computers